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March 2025

The Active Times 045
Ladder drops Severance campaign, Velara unveils bio-optimized wellness development, Cadence teases new cola electrolyte can, and more...
The Active Times 044
Whoops adds VO2 Max tracking, Poppi gets acquired for $1.95 billion, Chillshark launches at-home cold plunge solution, and more...
The Active Times 043
Plunge opens community investment opportunity, Bryan Johnson announces Don't Die religion, creatine gummy brand controversy, and more...
Recapping Expo West: The Superbowl of Snacks
The top trends, coolest activations, and my favorite brands from Expo West.
The Active Times 042
Expo West featured 3,000+ consumer brands, Diplo's Run Club announces 2025 event lineup, Sweetgreen launches healthy fries, and more...

February 2025

The Active Times 041
Celsius acquires Alani Nu for $1.8 billion, Lululemon opens NYC fitness studio pop-up, LSKD community event's shine, and more...
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The Active Times 040
Nike & SKIMS unveil new women's brand, BPN takes over the Austin Marathon, Gymshark introduces flagship New York store, and more...
The Active Times 039
Beats' new heart rate earbuds, Poppi's controversial influencer vending machines, Peloton launches new Teams feature, and more...
The Active Times 038
Nike launches Pegasus Premium running shoe, Alo upgrades their Roblox Yoga Sanctuary, Life Time adds a CGM to their product suite, and more...

January 2025

© 2025 Jake Heyen
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